Blog
How the follow-up actually works.
Specific, usable writing about lead response, CRM automation, and the systems that decide whether a home service company grows or just gets busier.
October 9, 2026 · 4 min
How Much Does Marketing Automation Cost for an HVAC or Plumbing Company?
Real price ranges for marketing automation in home services: setup fees, monthly costs, software, and how to tell whether it will pay for itself.
August 13, 2026 · 3 min
The 5-Minute Rule: Why Home Service Leads Go Cold Faster Than You Think
78% of customers hire the first contractor who responds. Here's what actually happens to a lead in the first hour, and how to be the one who answers.
Find out what your follow-up is costing you.
A free audit: I look at how fast you respond, what happens to a missed call, and where estimates go to die. You get the findings whether or not you hire me.