About
The name isn't modesty. It's the product.
I'm Avery. I'm based in Dallas, and I build marketing automation for home service businesses across Texas — and I do it myself, which is the entire proposition.
Why one person is the point
At an agency, the person who sold you is not the person who builds it, and neither is the person who answers when it breaks at 6am during a storm week. Every handoff loses context, and the context is where all the value was.
When you hire me, the person who ran your audit is the person who wrote your automations and the person who fixes them. Nothing about your business gets explained twice.
The honest trade is capacity. I cannot take on twenty clients a month, and I would rather tell you that up front than sell you a seat in a queue.
Why I narrowed to automation and home services
I used to offer the full menu — SEO, ads, content, strategy, the lot. It is a reasonable way to start and a bad way to get good at anything. Being adequate at six things loses to being genuinely strong at one.
Automation is the piece I kept being right about. It is also the piece with the clearest arithmetic: a lead answered in sixty seconds instead of six hours is worth a specific amount of money, and you can watch the number move.
Home services is where that arithmetic is sharpest. Urgent demand, high job values, and a follow-up process that almost always depends on somebody remembering to do it while they are physically on a roof.
How I work
- 01
Audit
I measure your real response times, what happens to a missed call, and where estimates stall. Free, and useful whether or not you hire me.
- 02
Scope
We pick the two or three systems that close the biggest leaks first, rather than building everything at once.
- 03
Build
I work inside your CRM as a user on your account. You can see every change. Most builds run two to three weeks.
- 04
Hand over
Everything is documented in your account, in plain language, so your team can run it without me.
Platforms I build in
- ServiceTitan
- Housecall Pro
- Jobber
Straight answers
- How many clients do you take?
- Few enough that you get a real answer when you text me. There is a hard ceiling on how many builds one person can run properly, and pretending otherwise is how agencies end up with account managers reading from a script.
- What happens if you get hit by a bus?
- A fair question, and the reason everything I build lives in your account rather than mine, documented in plain language. If I disappear tomorrow, your automations keep running and another operator can pick up the documentation and continue. That is deliberate.
- Are you going to try to sell me a website too?
- No. I used to do general digital marketing and I was mediocre at spreading myself across all of it. Automation is what I am actually good at, so it is what I sell.
- Do you white-label for other agencies?
- Sometimes. If you run a home services agency and need the automation side built properly, get in touch.
Find out what your follow-up is costing you.
A free audit: I look at how fast you respond, what happens to a missed call, and where estimates go to die. You get the findings whether or not you hire me.