Service
Review Request Campaigns
Reviews are the closest thing to compounding interest in local marketing. They lift your position in the map pack, and they close the customer who is looking at three companies and cannot tell the difference.
Almost every home service business knows this and still has a trickle of reviews, because asking depends on a tired technician remembering at the end of a long job.
Why the asking never happens
- The window when a customer is happiest is a few hours wide, and it closes fast
- Technicians are the wrong people to ask — they have just finished physical work and are already driving to the next call
- Review volume and recency both feed local ranking, so a burst two years ago is worth little today
- Competitors with more recent reviews outrank better companies with older ones
The build
What I build
- 01
Job-completion triggers
The request fires off the actual completion event in your CRM, timed for a few hours after the tech leaves rather than the moment the invoice closes.
- 02
Direct-to-Google routing
One tap takes the customer to your review form. Every extra step between the ask and the review costs you a meaningful share of responses.
- 03
Sentiment routing
Happy customers get pointed at Google. Unhappy ones get routed to you privately first, so problems reach you as a phone call instead of a one-star review.
- 04
Polite escalation
A single reminder to non-responders, then it stops. Two touches recover a large share of the reviews you would otherwise never get.
Questions
- Is routing unhappy customers away from Google allowed?
- Asking every customer for feedback and responding to unhappy ones directly is normal service recovery. What is not allowed — and what I do not build — is selectively soliciting reviews only from customers you already know are happy, or gating the review link behind a positive rating. Everyone gets asked; the difference is that complaints reach you first so you can actually fix them.
- How many extra reviews should I expect?
- It depends on your job volume more than anything else, since the ask goes to every completed job. Companies moving from ad-hoc asking to automated requests typically see a large multiple of their previous rate, simply because the ask now happens every time instead of occasionally.
Find out what your follow-up is costing you.
A free audit: I look at how fast you respond, what happens to a missed call, and where estimates go to die. You get the findings whether or not you hire me.