Service
Email Marketing
Your email list is an asset you own outright. Ad platforms change their pricing and their rules; the list does not. For a home service business with years of customers in it, that list is quietly one of the most valuable things on the books.
The problem is that email is a habit, not a project. It works when it goes out every month without fail, and it does nothing when it goes out twice and stops.
Why most contractor email fails
- It starts enthusiastically and stops after two sends
- Every email is a discount, which trains the list to wait for one
- Sending to everyone at once means most of it is irrelevant to most readers
- Deliverability quietly degrades until the emails stop reaching inboxes at all
The build
What I build
- 01
Monthly newsletter programme
A repeatable format — seasonal maintenance, a useful homeowner tip, one clear call to action — written and scheduled so it goes out whether or not anyone in your office is thinking about it.
- 02
Seasonal campaigns
Pre-summer and pre-winter pushes built around your actual demand curve, not a generic calendar.
- 03
Segmentation
Different messages to residential and commercial, to maintenance members and one-time customers, to recent jobs and dormant ones.
- 04
Deliverability setup
SPF, DKIM, and DMARC configured properly, list hygiene, and engagement monitoring — the invisible work that decides whether any of the above reaches an inbox.
- 05
Reporting that means something
Tracking through to booked jobs and revenue rather than stopping at open rates, which have been unreliable since Apple started pre-loading images.
Questions
- Who writes the emails?
- I do. You get a draft calendar ahead of the month, you tell me what is wrong with it, and it goes out. The whole point is that it does not become another thing on your desk.
- Are open rates still worth tracking?
- Only as a rough trend. Apple Mail Privacy Protection pre-loads images and inflates opens, so the number is directionally useful at best. Clicks, replies, and booked jobs are what I report on.
Find out what your follow-up is costing you.
A free audit: I look at how fast you respond, what happens to a missed call, and where estimates go to die. You get the findings whether or not you hire me.