Service
Outbound Campaigns
The cheapest jobs you will ever book are from people who already know you. They are sitting in your CRM right now — the customer you serviced three years ago, the estimate that never closed, the maintenance plan that lapsed.
Most home service companies never touch this list, because working it by hand is nobody's job. Outbound campaigns make it automatic.
The list you already paid for
- You spent marketing money to acquire every one of these contacts once already
- Past customers convert at several times the rate of cold traffic and cost nothing to reach
- Equipment ages on a predictable schedule — a system you installed ten years ago is a replacement lead today
- Aged leads that went quiet are not dead; they are usually just unattended
The build
What I build
- 01
Database segmentation
First I make the list usable — segmented by service history, equipment age, last job date, ZIP code, and job value. A campaign to everyone is a campaign to nobody.
- 02
Seasonal demand campaigns
Pre-season tune-up pushes timed to your actual demand curve, so you are filling the calendar before the rush rather than turning work away during it.
- 03
Reactivation sequences
Structured outreach to customers who have gone quiet past their normal service interval, with an offer calibrated to bring them back without training everyone to wait for a discount.
- 04
Compliance and deliverability
Opt-out handling, quiet hours, and sending practices that keep you on the right side of messaging regulations and out of the spam folder. This part is not optional.
Questions
- Is texting my past customers going to annoy them?
- It annoys them when it is irrelevant and constant. Segmenting first is what prevents that — a homeowner whose system is twelve years old genuinely wants to hear about replacement options, and the one you serviced last month does not. Frequency caps and clean opt-outs handle the rest.
- My customer data is a mess. Is that a problem?
- It is normal, and it is the first thing I fix. Cleaning and segmenting the database is part of the build, not a prerequisite you have to sort out before we start.
- What kind of list size do I need for this to be worth it?
- A few hundred past customers is enough to see it work. Below that, the effort is better spent on speed-to-lead and review generation until the database grows.
Find out what your follow-up is costing you.
A free audit: I look at how fast you respond, what happens to a missed call, and where estimates go to die. You get the findings whether or not you hire me.